The 11th to the 20th Annuals (see the first 10 listed above) spanned the Depression years to the start of World War II. Bound in decorative cloth, uniformly 8 x 11.5”, varying in length from 90 to 200 numbered pages plus unnumbered pages of ads and indices. Three volumes have the original Dust Jackets, one partial and well-worn. With a 1938 Catalogue for the 17th Annual exhibition and an undated brochure, with decorative cover by Arthur Weithas, for an exhibit at the Ferargil Galleries in New York.
Hundreds of black-and-white text illustrations for dozens of products, with a Depression-era trend away from lavish color plates, and Art Deco elegance giving way to a more eclectic mix of styles, from WPA-era “realism” to the avant garde.
The hundreds of artists whose work was showcased included some 1920s notables - Covarrubias, Bobri, Arno, Gustav Jensen, Norman Rockwell and Rockwell Kent – but many of the names were new, and some European - Boris Artzybasheff, O.Soglow, James Thurber, Constantine Alajalov, Ludwig Bemelmans, Fred Ludekens, Frank McIntosh, Joseph Binder, Paul Rand, Edwin Way Teale, Norman Bel Geddes, Yasuo Kuniyoshi, Ruth Nichols, William Steig, Alexander Iacovleff, Vertes, Georgia O’Keefe, Anton Refregier, Raphael Soyer, Jean Lurcat, Raoul Dufy, Andre Derain, Georges Lepape, Salvador Dali, E. McKnight Kauffer and A.M. Cassandre. Familiar photographers Edward Steichen and Margaret Bourke White were joined by newcomers Ansel Adams and Alfred Eisenstaedt and new recognition was given to industrial designers like Henry Dreyfuss and Norman Bel Geddes.