Lot 388 of 541:
Rare map of Italian war 1859  

Click image to enlarge
Lot closed - Sold For (Includes Buyers Premium):$162.50
$250 - $350

Colton's Europe [on sheet with] Colton's Northern Italy / The Seat of War: Lombardy & Venice, Sardinia, Tuscany, Parma, Modena, Lucca, and the States of the Church, 1859

Colton, Joseph Hutchins

New York

Johnson & Browning



Lithographed maps, hand-colored. Together, 62x39.5 cm (24½x15½") including decorative border.

Rare separately issued map with added advertisements, intended to take advantage of the public's interest in the hostilities in Italy which broke out in April of 1859 between Austria and the coalition of France and the northern Italian state of the Kingdom of Sardinia. The present map, on which the Colton firm combined two of their standard atlas maps, served as an advertising vehicle for the hardware firm John W. Quincy & Co., New York, with the company's logos on each map. Accompanied by a one-page article Warren Heckrotte wrote for The Map Collector in 1993, "War, maps and advertising: an early use of maps for sales promotion," in which he discusses the war, this map, its use in advertising, and its scarcity. "...it would seem unlikely that such large format maps on thin paper would have survived. The example I found, which is illustrated here, was found loosely inserted in a Colton atlas and is well preserved...." He concludes by stating that "Finally, it should be noted that the war ended in early July with Austria conceding defeat. Austria lost Lombardy and then Venice a few years later. This outcome of the war was decisive in the formation of the modern Italian state."

Provenance: Strand Book Shop, NY, 7/89

References: Heckrotte, TMC, #91,  Spring '93, (R).

Lot Amendments

Old folds, near fine.

Item number:
Shipping info:

We have a full service shipping department to ensure proper packing and safe delivery of purchases at reasonable cost. We are specialists at packing and shipping books and works on paper.   All lots purchased by the same client are combined for shipping in order to keep the cost as economical as possible.  Our preferred method for domestic shipments is UPS Ground but we can also ship via FedEx or USPS.  For international orders we select the most appropriate carrier depending on the value and weight of the items purchased.  We are happy to accommodate special arrangements by request.

Invoices are sent out the day following the auction and include a $10 handling fee plus actual shipping and insurance charges.

Shipping estimates can be obtained  by contacting us at [email protected] prior to the auction.


Terms and conditions


All accepted bids are contracts and are considered final and non withdrawable.


A buyer's premium of 20% will be applied to all purchases.


The person posting the bids online has to be the person who has registered for the auction.