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Los Angeles And The Beaches/ 100 Places…To Go / 100 Girls, illustrated by Fritz Wallis. 4 x 5.25”, 64pp. In original pictorial wrappers. Rear cover postcard type-format for souvenir mailing.

Rare. WorldCat lists the imprint, with bibliographical data, but locates no library holdings. Apparently, a knock-off from two “risque” now-classic guides to California nightclubs of the Bugsy Siegel – Raymond Chandler era:  Jack Lord’s, “How To Sin in Hollywood” (1940) and “Where To Sin in San Francisco” (1939). This booklet, by contrast, was a 25 cent throwaway souvenir for World War II GIs visiting LA.

Rodd, an English immigrant with several LA  ventures – including a cheap record label – was accused of publishing obscenity in another of his imprints, “Call House Madam”. Editor Bob Houston was a singer and radio comedian with shady Hollywood connections. Artist Fritz Willis drew hundreds of “risqué” semi-nude pin-up drawings for decades, his work still appearing in girly calendars of the 1970s, but he also die illustrations for Foster’s art instruction series,  Esquire Magazine, and the Ice Capades and even illustrated four children’s books published by Rodd.