PBA Galleries

34 original issues, plus 13 photocopies to fill out the run. Most issues 14 pages. Illustrations. Various sizes, the larger ones being approx. 44x30 cm. (17¼x11¾"), bound in modern half cloth & boards.

Long run of this scarce weekly periodical, the title variously translated as Morals, Manners, Mores, or Customs. Phong Hoa marks a revolution in Vietnamese culture - it is one of the first, if not the first, anti-traditional, modernist-leaning, satirical illustrated journals to appear in Vietnam and became the centerpiece of the Tu Luc Van Coan (translated as Self Reliance Literary Group). The journal began in mid 1932 and ran until mid 1936. The earliest issue in the present group is from August 1932, then a long hiatus, the next being November 1933, and continuing to Dec. 21, 1934. The photocopies are from March 9, 1934, and March 23, 1934 to June 8, 1934.