Lot 33 of 435:
Folding chromo beer advertisement postcard  

Click image to enlarge
Lot closed - unsold
Estimate:
$250 - $350

Title:
Eight-panel folding postcard advertisement for Rainier Beer, with five color lithographic images and one monochrome
Author:
Place:
San Francisco
Publisher:
John Rapp & Son, Bottlers
Date:
1915
Description:

Folding card with 4 panels on each side, typed address on one panel with Panama Pacific International Exposition cancellation of 1-cent stamp. 35.5x14 cm (14x5½") overall, folding to 9x14 cm (3½x5½").

Rare advertising postcard for Rainier Beer, produced at the time of the P.P.I.E., lithographed by Louis Poesch Co., S.F. The five color images show methods for hauling beer around the world, from a cart in Holland pulled by a woman and a dog, to ox-drawn carts in Germany and Italy, finally to a motorized truck of J. Rapp & Son, "Up-to-date in al things - The Electric Wagon." 

On 30 Sept., 1915, the San Francisco Evening News reported: "The new brewery is located on Bryant St. between Fifteenth and Alameda Sts. is in production and its beer will be ready for the market in early Spring. It is brewed entirely from San Francisco water, and was awarded the Grand prize (highest possible award) at the Panama-Pacific International Exposition, 1915." As promised, on 1 April, 1916, the Evening News announced that Rainier Beer was now ready for the market, and further: "The bottling, as heretofore, will continue to be in charge of John Rapp & Son, who will have the exclusive distribution of the bottled beer. The draught beer, however, will be marketed entirely by the Rainier Brewing Company in the future." Unfortunately, the future was to be a short one. Not only was national Prohibition to be adopted in 1920, but a partial prohibition was imposed by President Woodrow Wilson in January of 1918.
 
Lot Amendments
Condition:
Some fairly minor wear, very good.
 
Item number:
287573a
Shipping info:

We have a full service shipping department to ensure proper packing and safe delivery of purchases at reasonable cost. We are specialists at packing and shipping books and works on paper.   All lots purchased by the same client are combined for shipping in order to keep the cost as economical as possible.  Our preferred method for domestic shipments is UPS Ground but we can also ship via FedEx or USPS Priority Mail. We do NOT ship USPS Media Mail under any circumstances.For international orders we select the most appropriate carrier depending on the value and weight of the items purchased.  We are happy to accommodate special arrangements by request.

Invoices are sent out the day following the auction and include a minimum $10 handling fee plus actual shipping and insurance charges.

Shipping estimates can be obtained  by contacting [email protected] prior to the auction.

 

Terms and conditions

CONTRACTS

All accepted bids are contracts and are considered final and non withdrawable.

BUYER'S PREMIUM

A buyer's premium of 20% will be applied to all purchases.

ONLINE BIDDING

The person posting the bids online has to be the person who has registered for the auction.