Lot 33 of 435:
Folding chromo beer advertisement postcard  

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Lot closed - unsold
$250 - $350

Eight-panel folding postcard advertisement for Rainier Beer, with five color lithographic images and one monochrome
San Francisco
John Rapp & Son, Bottlers

Folding card with 4 panels on each side, typed address on one panel with Panama Pacific International Exposition cancellation of 1-cent stamp. 35.5x14 cm (14x5½") overall, folding to 9x14 cm (3½x5½").

Rare advertising postcard for Rainier Beer, produced at the time of the P.P.I.E., lithographed by Louis Poesch Co., S.F. The five color images show methods for hauling beer around the world, from a cart in Holland pulled by a woman and a dog, to ox-drawn carts in Germany and Italy, finally to a motorized truck of J. Rapp & Son, "Up-to-date in al things - The Electric Wagon." 

On 30 Sept., 1915, the San Francisco Evening News reported: "The new brewery is located on Bryant St. between Fifteenth and Alameda Sts. is in production and its beer will be ready for the market in early Spring. It is brewed entirely from San Francisco water, and was awarded the Grand prize (highest possible award) at the Panama-Pacific International Exposition, 1915." As promised, on 1 April, 1916, the Evening News announced that Rainier Beer was now ready for the market, and further: "The bottling, as heretofore, will continue to be in charge of John Rapp & Son, who will have the exclusive distribution of the bottled beer. The draught beer, however, will be marketed entirely by the Rainier Brewing Company in the future." Unfortunately, the future was to be a short one. Not only was national Prohibition to be adopted in 1920, but a partial prohibition was imposed by President Woodrow Wilson in January of 1918.
Lot Amendments
Some fairly minor wear, very good.
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