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20 volumes. 6 issues bound together per volume. Illustrated by Sidney Paget, Walter Paget, Frank Wiles, Howard Elcock, and others. (8vo) 24x15 cm (10x7¼"),  original pictorial blue cloth, spines gilt-lettered. 

A consecutive run, from 1891-1900. Includes the first appearance in print of Adventures of Sherlock Holmes (published July 1891-June 1892 and December 1892-December 1893). The relationship between The Strand and Arthur Conan Doyle was phenomenally successful for both parties. Although Sherlock Holmes had already been introduced to the public in “A Study in Scarlet” and “The Sign of Four”, it was not until his appearance in The Strand that he gained both unprecedented popularity and a visual identity (thanks to Sidney Paget, who was also the first to portray him with a deerstalker cap). The first story that Doyle submitted to The Strand, “A Scandal in Bohemia” appeared in July, 1891. By December 1891, Doyle himself was profiled as a celebrity.