Color poster. 90x64 cm (38x25").
Second issue of the Levi's edition of Jo Mora's iconic poster, with a lower case "e" in the Levi's logo. One of Mora's most enduring creations, the "Evolution of the Cowboy" was originally used to promote the Salinas Rodeo. The American band the Byrds used the image of the Sweetheart of the Rodeo on their pioneering country-rock album of the same name, released in 1968.