Lot 128 of 443:
Jo Mora's Levi's Round-Up of Cowboy Lore  

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Lot closed - Sold For (Includes Buyers Premium):$660
$400 - $600

Levi's Round-Up of Cowboy Lore

Mora, Jo

Monterey, CA

Jo Mora Publications



Color poster. 90x64 cm (38x25").

Second issue of the Levi's edition of Jo Mora's iconic poster, with a lower case "e" in the Levi's logo. One of Mora's most enduring creations, the "Evolution of the Cowboy" was originally used to promote the Salinas Rodeo. The American band the Byrds used the image of the Sweetheart of the Rodeo on their pioneering country-rock album of the same name, released in 1968.

Lot Amendments

Poster currently shrinkwrapped with board backing; General light wear, with occasional light creasing, numerous instances of short creases and occasional small tears along edges; not examined outside of shrinkwrap; very good.

Item number:
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