Lot 13 of 522:
Post WWI wholesale/retail marketing  

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Lot closed - unsold
$400 - $600

Live Wires that Draw the Nimble Nickel: Put the "Pep" in Your Business 1922



American Novelty Company



64 pp. Illustrated throughout, much in color. 25x17.2 cm (9¾x6¾"), red printed wrappers. 

Marvelous catalogue aimed at retailers, with an unbelievable range of products at wholesale rates, from Indian blankets to banjos and ukuleles, with magic dice, pool cues, pistols and revolvers, "Art chocolate" assortments (featuring boxes with pictures of nearly nude models), and more. Primary to the offerings are the numerous salesboards available, for displaying the items, pictured in vivid color. A fascinating glimpse into post-WWI consumerism and marketing prowess. OCLC/WorldCat lists only two copies, at the Winterthur Museum and the Henry Ford, both dated 1923 and with only 48 pages.

Lot Amendments

A little fading and wear to wrappers; very good or better.

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