PBA Galleries

Color pictorial map. 31x40 cm (12¼x15¾").

Witty pictorial map of Reno in a globe shape designed to advertise the Town House, a nightclub in Reno, and its signature drink, the Town House Cocktail. Created in the 1930's, the Town House Cocktail was targeted at female patrons in search of a cool cocktail without the taste of liquor. The map depicts Reno as a world of its own, centered on the Town House nightclub, "Where smart people meet." In bottom margin is printed "Town House Cocktail. Grand prize winner, 1935--Chicago National Wine & Liquor Show." Robert Caples, who designed the map, was one of the leading artists in Nevada in the twentieth century. Accompanied by the original pictorial mailing envelope. OCLC lists two examples, at the University of Nevada Las Vegas, and the Osher Map Library at the University of Southern Maine.