Lot 78 of 399:
California Perfume Co., precursor to Avon  

Click image to enlarge
Lot closed - Sold For (Includes Buyers Premium):$300
$500 - $800

California Perfume Company: Color plate catalog of perfumes, toilet waters, sachet powders, ...household specialties, atomizer boxes, gift packages and sets. Issued only to representatives of the company


New York, etc.

California Perfume Company



18 color plates printed on both sides (the final plates with verso printed in black & white); printed interleaves describing the items and giving prices. The color plates with numbered linen tabs (3 of the tabs are missing). 25.5x37 cm (10x14½"), black cloth lettered in gilt.

Rare trade catalog with each page showing groups of finely packaged toiletries, perfume bottles, etc. This company would later become Avon Products.

With pencil notations on the descriptive leaves stating slight discounts to the prices. Laid in is a flyer, "Price List Effective September 1, 1922". Also laid in is a loose color plate, slightly larger than the other plates and folded, picturing additional merchandise. OCLC lists only two copies, at the University of California Santa Barbara, and the Hagley Museum  & Library in Delaware, each differing slightly in number of pages from each other and the copy at hand. 

Lot Amendments

Minor wear to covers, some internal soiling and wear; overall very good.

Item number:
Shipping info:

We have a full service shipping department to ensure proper packing and safe delivery of purchases at reasonable cost. We are specialists at packing and shipping books and works on paper.   All lots purchased by the same client are combined for shipping in order to keep the cost as economical as possible.  Our preferred method for domestic shipments is UPS Ground but we can also ship via FedEx or USPS Priority Mail. We do NOT ship USPS Media Mail under any circumstances.For international orders we select the most appropriate carrier depending on the value and weight of the items purchased.  We are happy to accommodate special arrangements by request.

Invoices are sent out the day following the auction and include a minimum $10 handling fee plus actual shipping and insurance charges.

Shipping estimates can be obtained  by contacting [email protected] prior to the auction.


Terms and conditions


All accepted bids are contracts and are considered final and non withdrawable.


A buyer's premium of 20% will be applied to all purchases.


The person posting the bids online has to be the person who has registered for the auction.