Title:
Yosemite Lager Beer tin advertising sign
Description:
25½x37½” sign lithographed in color on tin from a painting by Carl Dahlgren for the Enterprise Brewing Co. of San Francisco.
The rare advertising piece shows a colorful scene of Yosemite Falls and El Capitan with a lower central vignette of a view of San Francisco and pillars of California Poppies with the circular red and white logo of Enterprise Brewing in the lower left. Dahlgren’s signature is in the lithograph, and below that is the 1905 Patent Office Registration date. The faux wooden frame is incorporated in the one piece tin sign and has Yosemite Lager and Enterprise Brewing Co. lettered on the border. Carl Dahlgren (1841-1920) was A Danish immigrant who settled in San Francisco in 1878 and became an active member of the San Francisco Art Association. He was primarily a landscape artist and was known for a series of San Francisco street scenes following the 1906 disaster.
Lot Amendments
Condition:
The sign has a recent backing of plywood that gives the piece solid support for hanging. Overall darkening, especially to the gilt lettering on frame. One tiny 1/16” abrasion and a ¼” diameter hole in the tin within the color image. Very good.
