23 (of 66 total) monthly and bi-monthly issues. In decorative wrappers, some spiral bound. 5.25 x 8”, varying lengths: Vol. 1, No.8 (1935); Vol. 2, Nos. 5, 10 (1936), Vol. 3, Nos. 4-6, 9, 12 (1936-1937), Vol. 4, Nos. 2, 5, 6, 11 (1937-1939); Vol. 6, Nos. 1, 4, 6 (1939-1940); Vol. 7, Nos. 1-4, 6 (1940-1941); Vol. 8, Nos. 1, 2, 4 [the final issue] (1941-May 1942)
A long run of the leading professional journal of the 1930s for commercial graphic artists and designers and company Art Directors, which included an fascinating array of articles and features, highlighting new typographic and advertising technology, while giving prominence to “modernist” and avant-garde artistic styles that gravitated from Europe to America.
With eye-catching covers and illustrations that spanned the graphic spectrum from engraving to photography, it included feature articles on such diverse notables as Bruce Rogers, William Edwin Rudge, A.M.Cassandre, Stanley Morrison, Paul Rand, Lucien Bernhard, William Steig, Dr. Seuss, Robert Josephy, Joseph Binder, Jean Carlu, Henry Dreyfuss, Donald Deskey, Walter Dorwin Teague, E. McKnight Kauffer, Boris Artzybasheff, Moholy-Nagy and Walter Gropius. Renamed in 1940, probably to distinguish it from the left-wing New York newspaper, it ended with America’s entry into World War II.