PBA Galleries

Includes: 1 pp. ALs from Charls S. Aiken. Signed as Editor of Sunset Magazine on stationery of Southern Pacific Co., Ferry Building, San Francisco. June 23, 1906. With original mailing envelope. * Sunset's May 1906 New San Francisco Emergency Edition. Vol. XVII, No. 1. 8 pp. Original wrappers. Illustrated.

The letter is to Mrs. M.F.Frederick, Los Angeles: “People in cold-blooded business offices do not often get praise for doing anything, nor do we get many letters with sentiment or heart in them, therefore yours of June 9th with its good words for our emergency Sunset number was greatly appreciated, and has been passed around the office to help steady the nerves and make us feel more like real heros than we are.” The small Emergency Edition was issued weeks after the April 18 earthquake in which the magazine’s offices were destroyed. Sunset was then in its eight year of publication, founded as a promotional tourism vehicle for the politically-powerful Southern Pacific Railroad Company under the editorial direction of Aiken, a veteran San Francisco newspaperman who hobnobbed with the writers, actors and rich men of the elite Bohemian Grove. Sunset with cover design by Maynard Dixon.