PBA Galleries

Three paneled ad, mostly showing young children wearing jeans and/or denim clothing in various situations, including at home with toys, at the beach, and young boys with baseball glove and bat. Plus, four different older working men doing hard labor jobs in Levi jeans. Middle section shows the various Levi's trademark logos and states: "Levi Strauss & Co., San Francisco, Cal., Manufactures of Two Horse Brand Overalls - Koveralls and Koverall Nighties. 75¢ the suit, Everywhere a new suit free if they rip." Folds into a blue jeans die-cut, measures 19.5x9.5 cm. (7¾x3¾") and 57x17.8 cm. (22½x7") when unfolded.

Rare and early piece of American ephemera, used as a marketing device from Levi Strauss & Company.